I found it interesting that, according to Public Policy Polling, more than half the voters didn't understand (http://www.publicpolicypolling.com/main/2012/05/final-nc-primary-poll.html#more) that the ammendment would outlaw civil unions as well as gay marriage. Which is not a distinction I personally support, but I know a lot of people who are fine with civil unions with equivalent rights as long as you don't label it "marriage", because of the religious connotations. Might be an avenue to explore for the inevitable anti-ammendment push, once NCers realize what they actually voted for.