The appeal is, I think, to keep that juvenile rush of hanging out with the in-crowd. Mind you, for all fw's attitude that they're above it all, they're out there creating it as fast as they can - fandom_wank, other-than-fandom wank, wank report, I wank (all groups)... they are what they mock. It's almost zen.

What really got me this time was the attitude of "why do people still dare say things that we disagree with?"