I think that's the kicker that some people don't seem to get.

I am reminded of the first online fandom I was part of. There was a free listserv. Eventually the person who ran it pissed off enough people that a competing listserv was set up and everyone moved in a huff from A to B and spent quite some time congratulating themselves on being where everything was "nicer."

Then, about 2-3 years later, the new mod was annoying people, someone pointed out that the old listserv was still in place, and everyone moved back, relieved to be away from "all that" and back where everything was nicer.

I keep thinking of that every time I see people listing all the alternate journals they've registered on.