Where Elementary has run only on Sky Living, and while it's had good ratings for Sky, but been outperformed by a factor of 7-1 in ratings by Sherlock.

I don't think it's a brilliant move by the promoters of the conference, mind you (and I've no intention of attending, since it's a particular type of con I'm not engaged about), but I think calling it moronic is pushing it given that it's a UK convention and Elementary has made very little mark over here so far.