Date: 2013-06-03 09:37 pm (UTC)
Because when people hate your additive, the cure is to rename it, not reformulate it.

And what's even nastier? When looking up "aspartame" to verify the first article I read, I mostly found discussions of how they're trying to get it into milk. MILK! Because it's "healthy." Kids will drink more milk if it's got sweeteners in it!

*retch*
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