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So, there's this actor named Isaiah Mustafa. Last winter, his willingness to work half naked, his smokin' hot physique, and his ability to rattle off random ridiculous non sequiturs with gravitas rocketed Old Spice to the top of the Superbowl Ads. (And showed up in a hilarious [livejournal.com profile] metaquotes post about the Doctor talking in much the same manner.)

Old Spice, somewhat belatedly realizing that they had tapped into a cultural phenomenon that could be the next "... for everything else, there's Mastercard" has announced that for the next few days, Old Spice Guy will be personally answering Tweets with video.

The Internet has exploded.

Some personal favorites:
Everyone's passing on the pitch for libraries. "Jump onto that giraffe."

The infamous proposal-by-proxy (rumor says she said "Yes")

I laughed like a hyena at the part about wolverine pelts.

I would pay good money for someone to engineer my answering machine message out of this


Paste Magazine has lots of links.

Date: 2010-07-15 12:39 am (UTC)
From: [identity profile] gonzai55.livejournal.com
I just saw the new commercial. 'tis certainly a hoot! Wish I could smell him...

Date: 2010-07-15 01:24 am (UTC)
From: [identity profile] neadods.livejournal.com
I haven't seen the new one yet; I've been watching all the responses instead of the TV!

Date: 2010-07-15 10:37 am (UTC)
From: [identity profile] neadods.livejournal.com
PS - Old Spice smells like old books, actually. Not musty ones, just old ones.

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